Promotional Strategies That Can Expedite Your Online Wholesale Jewelry Business
Ever thought about how selling wholesale jewelry online can help your wholesale jewelry business?
Retailers usually experiment on wholesale jewelry promotions, jewelry wholesale suppliers, jewelry wholesale manufacturers and jewelry wholesale distributors to find out which ones work the best for their business, and which ones don’t. However, it can be difficult to get your business ahead and dominate the market without the right skills and strategies. Here, you'll find different promotional ideas and online wholesale jewelry marketing strategies to help jumpstart your wholesale jewelry business.
Establish a Target Audience
Jewelry wholesale online businesses have different consumers depending on the products they offer. To tackle this, start by considering who your wholesale jewelry items aim to create your complete marketing plan. In this step, you will have to establish your target audience as well as your marketing goals and what makes your potential clients special. In establishing your audience for online wholesale jewelry business promotion, you also have to segment the audience to properly implement an effective marketing plan. It is not about being seen by as many people as possible for your business but more about attracting the right audience with the right message.
Use Online Platforms to Reach Your Audience
According to a survey, two-thirds of consumers of jewelry brands start their search online before completing a purchase while one to two-thirds use social media for information and general help. This means that jewelers should be using digital media for their online jewelry business promotion. For example, an online gold business wholesaler would only make purchases from the gold jewelry wholesale distributor or gold jewelry wholesale manufacturer after knowing the gold wholesale market’s promotions and compatibility.
Modern consumers consider having trust and a good relationship with their preferred jewelry business essential in order to close a sale. To build a relationship with the business, consumers trust online reviews more than anything else.
Include Promotional Items
If you do mail order wholesale jewelry selling, take advantage of this opportunity to promote your online wholesale jewelry business by including promotional materials when shipping wholesale jewelry orders like “ Buy gold jewelry online worldwide shipping” or gold jewelry worldwide shipping and also by providing wholesale jewelry free shipping worldwide. Promotional items include brochures, flyers, catalogs, newsletters or postcards announcing future deals and/or featured products such as wholesale earrings or new arrivals of the latest styles in wholesale jewelry. One tip here is to overprint marketing materials that are regularly mailed to clients and include these items when mailing wholesale jewelry orders.
Leverage Seasonal Campaigns
There are so many seasonal retail days you can take advantage of for promoting your gold jewelry wholesale online or sterling silver wholesale USA jewelry business that it’s hard to even find a single list that captures them all.
A seasonal campaign can bring unique product promotion activities. You can tie in one or many of your jewelry items with the festival theme. It’s just a great way to capture the attention of people at a time of heightened sales. The trick to remember is to leave enough time to deliver the goods to your wholesale customers before the date. Adjust your promotion dates accordingly.
Birthstones- Create Monthly Promotions
Birthstones are great wholesale genuine gemstone jewelry items. Birthstones help you create monthly promotions because celebrators will want to purchase wholesale gemstone jewelry for themselves and for their loved ones. Create brochures and catalogs displaying the birthstone for each month and these promotional items can be used as excellent marketing pieces for mailing lists, trade shows, and at home parties.
Reduce Or Eliminate The Order Minimum
A great initiative is to offer to reduce or eliminate the minimum order barrier for their first order. Making an order up to a certain amount can feel like an imposed limitation, and it is useful later on, but the very first order isn’t the time to be strict about enforcing it. A smaller minimum order amount or no order minimum amount at all removes that barrier in their mind so they can focus on buying exactly what they want.
Offer Free Shipping or Low Cost Shipping
Free shipping helps. Constantly offering free shipping, wholesale jewelry free shipping worldwide or low cost shipping for orders that reach a certain amount encourages your clients to purchase more wholesale jewelry items. They might add jewelry wholesale gold bracelets to their orders or they may decide to purchase wholesale men’s jewelry from sterling silver wholesale jewelry india collection, just for the free shipping. Additionally, free shipping is a way of increasing value without having to lower or discount your wholesale jewelry prices.
Just as free shipping can increase sales, so does free gift-wrapping. Many people purchase wholesale jewelry for their loved ones as gifts so having a free gift-wrapping promotion for your sterling silver wholesale business, gold wholesale business or wholesale real gemstone jewelry business will persuade them to purchase from you. Free gift-wrapping is especially useful during the holidays – when people are on the search for the perfect gift.
Coupon Discount
The old tried and true method is to use a coupon to promote your wholesale jewelry business. Most commonly this is a retail technique but you can use it with wholesalers as well. On their first order create a personalized coupon for a % off their entire order. This tactic works hand in hand with other tactics like having free gift-wrapping.
Consistent Follow-Up
The easiest way to get something done is to ask. Maybe your customer registered for your wholesale program late one afternoon and forgot about it the next day? Perhaps they’ve just been too busy to read through everything you’ve sent them. Reach out and follow up with people who registered and then did nothing. If a week goes by, that should give you pause. Pick up the phone and call them to find out what is holding them back from placing their first order.
Expand your customer base
Have a refer-a-friend program for your customers. The internet isn’t always the fastest way of doing business. News travels through word of mouth, and with promotions such as the refer-a-friend program, customers can receive more if they refer more of their friends to come to your store. For example, wholesale jewelry suppliers can offer final order discounts or gift certificates for clients who can bring in a friend or two to purchase wholesale jewelry from your store. Not only does this program encourage repeat buys, you also use your existing customer base to make a sales force for you.
There are more ways to promote your business but here are a few suggestions that you can use to create a name in the wholesale jewelry world. There’s no formula to increase sales but with creativity, one or two promotions can work for you.
